How can your SEO agency help you keep the readers on your page longer?
The main purpose of SEO is to drive your search engine ranking so that your page appears in the first search results for certain keywords. But the online marketing world has evolved considerably in the last few years, and SEO has become more specialized and more important for your business. It helps you achieve visibility and popularity, and it also helps you build a loyal audience and convert your visitors into clients. In other words, SEO is your primary online engine, and it has a tremendous effect on your business. As a result, SEO is also responsible for engaging your readers and keeping them longer on your page.
More content, more chances
Studies conducted by marketing and web agencies (e.g. Marketing Experiments) have shown that the length of your content is crucial from several points of view. Firstly, qualitative properly optimized content that exceeds 1000 words will keep your visitors longer on your page and will also provide you with an increased chance of converting those visitors. A recent experiment has proved that short content is not beneficial anymore. Long copy content converts better by 40% than short content, in terms of ROI and sales. The second benefit of rich content is that it keeps the reader longer on your website. If the content is engaging enough, they will read it until the end and, afterward, search for more. A richer content gives you more chances of converting your visitors.
Internal links
Besides the engaging and rich content your SEO agency can provide you with, they will also use internal links to keep readers longer on your website. Internal linking will help drive traffic to pages of your choice and will also offer your visitors the chance to read more content from you. It is a useful tool both for driving ranking as well as for keeping visitors on your page longer. Besides, by offering people the information they seek in one place, they will regard you as a guru and be more open towards your products/services.
Internal linking is also very useful in making Google mark your content as qualitative. Though you can’t really measure quality directly, Google has indirect methods of determining whether a piece of content is qualitative or not. The time visitors spend on a certain page is one of these indirect methods. If you write engaging long content and also link to other pages on your site, that time will increase, and Google will know that you have quality content on your site.
Image optimization
It is true that a picture is worth more than a thousand words. You SEO agency can help you select those images that are not only relevant to your content, but also interesting for visitors. Attractive images will keep your visitors longer on your page and will remain in their memory. But image optimization isn’t just about finding pretty pictures. It is about optimizing those images for speed and naming them using certain keywords. By renaming your images strategically you drive your Google ranking. Also, in order for Google to perceive your images as relevant and index them, your SEO agency will use metadata to help search engines understand their relevance.
Sources:
http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/
http://masterful-marketing.com/image-optimization-tips-for-seo/
http://shaebaxter.com/one-wordpress-seo-tip/
http://backlinko.com/on-page-seo
More content, more chances
Studies conducted by marketing and web agencies (e.g. Marketing Experiments) have shown that the length of your content is crucial from several points of view. Firstly, qualitative properly optimized content that exceeds 1000 words will keep your visitors longer on your page and will also provide you with an increased chance of converting those visitors. A recent experiment has proved that short content is not beneficial anymore. Long copy content converts better by 40% than short content, in terms of ROI and sales. The second benefit of rich content is that it keeps the reader longer on your website. If the content is engaging enough, they will read it until the end and, afterward, search for more. A richer content gives you more chances of converting your visitors.
Internal links
Besides the engaging and rich content your SEO agency can provide you with, they will also use internal links to keep readers longer on your website. Internal linking will help drive traffic to pages of your choice and will also offer your visitors the chance to read more content from you. It is a useful tool both for driving ranking as well as for keeping visitors on your page longer. Besides, by offering people the information they seek in one place, they will regard you as a guru and be more open towards your products/services.
Internal linking is also very useful in making Google mark your content as qualitative. Though you can’t really measure quality directly, Google has indirect methods of determining whether a piece of content is qualitative or not. The time visitors spend on a certain page is one of these indirect methods. If you write engaging long content and also link to other pages on your site, that time will increase, and Google will know that you have quality content on your site.
Image optimization
It is true that a picture is worth more than a thousand words. You SEO agency can help you select those images that are not only relevant to your content, but also interesting for visitors. Attractive images will keep your visitors longer on your page and will remain in their memory. But image optimization isn’t just about finding pretty pictures. It is about optimizing those images for speed and naming them using certain keywords. By renaming your images strategically you drive your Google ranking. Also, in order for Google to perceive your images as relevant and index them, your SEO agency will use metadata to help search engines understand their relevance.
Sources:
http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/
http://masterful-marketing.com/image-optimization-tips-for-seo/
http://shaebaxter.com/one-wordpress-seo-tip/
http://backlinko.com/on-page-seo